We are often asked the question ‘what does LKI or LSKD stand for?’ … and it’s pretty cool. Loose Kids Industries or simply ‘Loose Kid’.

This lifestyle brand was founded off the back of a high school nickname! LSKD put a fun and youthful spin on surf, skate and street which suits us perfectly.

We have been wearing the clothes, hats, socks, thongs and even the sunnies for years now. We love it!

Head over to https://www.lskd.co/



Be sure to enter the code ADU15 to receive 15% off your order!

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